13th November 2013

WHAT’S IN A CURVE? EVERYTHING.
Bananas. Boomerangs. Big league pitchers. Brigitte Bardot. Yes, some things are meant to have curves. But the waistband of your britches? Here at Bonobos, we say indeed.
Because as you’ve probably noticed, when you take off that trusty old leather belt, there’s an arc to it – it has conformed to the natural contours of your waist. We’ve applied that same curve to our pants, so that they too match the shape of your body. The result? No bunching of fabric, a sleeker silhouette, and a generally superior fit.
Just throw on a pair of our Washed Chinos, Travel Jeans, or French Corders, and see the difference a little bend in the ol’ waistband can make. What’s in a curve? Everything. WHAT’S IN A CURVE? EVERYTHING.
Bananas. Boomerangs. Big league pitchers. Brigitte Bardot. Yes, some things are meant to have curves. But the waistband of your britches? Here at Bonobos, we say indeed.
Because as you’ve probably noticed, when you take off that trusty old leather belt, there’s an arc to it – it has conformed to the natural contours of your waist. We’ve applied that same curve to our pants, so that they too match the shape of your body. The result? No bunching of fabric, a sleeker silhouette, and a generally superior fit.
Just throw on a pair of our Washed Chinos, Travel Jeans, or French Corders, and see the difference a little bend in the ol’ waistband can make. What’s in a curve? Everything.

WHAT’S IN A CURVE? EVERYTHING.

Bananas. Boomerangs. Big league pitchers. Brigitte Bardot. Yes, some things are meant to have curves. But the waistband of your britches? Here at Bonobos, we say indeed.

Because as you’ve probably noticed, when you take off that trusty old leather belt, there’s an arc to it – it has conformed to the natural contours of your waist. We’ve applied that same curve to our pants, so that they too match the shape of your body. The result? No bunching of fabric, a sleeker silhouette, and a generally superior fit.

Just throw on a pair of our Washed Chinos, Travel Jeans, or French Corders, and see the difference a little bend in the ol’ waistband can make. What’s in a curve? Everything.

Source: bno.bs

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