14th January 2014

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14th January 2014

A SHORT HISTORY OF FLIGHT … JACKETS.
It’s not unusual for the standard-issue military garments of yore to insinuate themselves into the world of men’s fashion – just look at the trench coat, or the epaulette. But in the case of the classic “flight” or “bomber” jacket, the style became just as popular among civilians as it once was with flying aces for a very good reason: flight jackets are as effective at ground level as they are at ten thousand feet.  [[MORE]] So where did they come from? During the First World War, cockpits were not enclosed, meaning the Red Baron had to get creative to keep himself warm in the clouds. By 1917, heavy-duty leather coats with snug cuffs and collars to keep out the breeze were already being distributed to U.S. pilots. As technology improved, aircraft were able to operate at even higher altitudes, meaning flight jackets required a lining for extra warmth. When Lt. John Macready set the world altitude record in 1921, reaching an impressive 40,000 feet, he was wearing a shearling jacket lined with wool to stay comfortable in the cockpit.   Most who wear flight jackets today don’t need them for high-altitude exploits, but the aura of ruggedness and adventure remains. At Bonobos, our Balderton Bomber (pictured above) is a contemporary take on the timeless garment; made from supple suede, it fuses a sophisticated construction with a style that can be worn any way you like, be it with jeans and a tee, or a crisp shirt and tie. And whether you’ve earned those wings or not, it will definitely elevate your wardrobe.

The Balderton Bomber by Bonobos.

A SHORT HISTORY OF FLIGHT … JACKETS.
It’s not unusual for the standard-issue military garments of yore to insinuate themselves into the world of men’s fashion – just look at the trench coat, or the epaulette. But in the case of the classic “flight” or “bomber” jacket, the style became just as popular among civilians as it once was with flying aces for a very good reason: flight jackets are as effective at ground level as they are at ten thousand feet.  [[MORE]] So where did they come from? During the First World War, cockpits were not enclosed, meaning the Red Baron had to get creative to keep himself warm in the clouds. By 1917, heavy-duty leather coats with snug cuffs and collars to keep out the breeze were already being distributed to U.S. pilots. As technology improved, aircraft were able to operate at even higher altitudes, meaning flight jackets required a lining for extra warmth. When Lt. John Macready set the world altitude record in 1921, reaching an impressive 40,000 feet, he was wearing a shearling jacket lined with wool to stay comfortable in the cockpit.   Most who wear flight jackets today don’t need them for high-altitude exploits, but the aura of ruggedness and adventure remains. At Bonobos, our Balderton Bomber (pictured above) is a contemporary take on the timeless garment; made from supple suede, it fuses a sophisticated construction with a style that can be worn any way you like, be it with jeans and a tee, or a crisp shirt and tie. And whether you’ve earned those wings or not, it will definitely elevate your wardrobe.

WWII U.S. Air Force Squadron all wearing their customised A-2 Bomber Jackets. Photo courtesy of http://www.backstagefashionmagazine.com/male-style-and-trends/the-men%C2%B4s-leather-bomber/.

A SHORT HISTORY OF FLIGHT … JACKETS.
It’s not unusual for the standard-issue military garments of yore to insinuate themselves into the world of men’s fashion – just look at the trench coat, or the epaulette. But in the case of the classic “flight” or “bomber” jacket, the style became just as popular among civilians as it once was with flying aces for a very good reason: flight jackets are as effective at ground level as they are at ten thousand feet.  [[MORE]] So where did they come from? During the First World War, cockpits were not enclosed, meaning the Red Baron had to get creative to keep himself warm in the clouds. By 1917, heavy-duty leather coats with snug cuffs and collars to keep out the breeze were already being distributed to U.S. pilots. As technology improved, aircraft were able to operate at even higher altitudes, meaning flight jackets required a lining for extra warmth. When Lt. John Macready set the world altitude record in 1921, reaching an impressive 40,000 feet, he was wearing a shearling jacket lined with wool to stay comfortable in the cockpit.   Most who wear flight jackets today don’t need them for high-altitude exploits, but the aura of ruggedness and adventure remains. At Bonobos, our Balderton Bomber (pictured above) is a contemporary take on the timeless garment; made from supple suede, it fuses a sophisticated construction with a style that can be worn any way you like, be it with jeans and a tee, or a crisp shirt and tie. And whether you’ve earned those wings or not, it will definitely elevate your wardrobe.

Marlon Brando in A Streetcar Named Desire (1951). Photo courtesy of http://ermis.tumblr.com/post/61528314994.

A SHORT HISTORY OF FLIGHT … JACKETS.

It’s not unusual for the standard-issue military garments of yore to insinuate themselves into the world of men’s fashion – just look at the trench coat, or the epaulette. But in the case of the classic “flight” or “bomber” jacket, the style became just as popular among civilians as it once was with flying aces for a very good reason: flight jackets are as effective at ground level as they are at ten thousand feet.
 

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Source: bonobos.com

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13th November 2013

WHAT’S IN A CURVE? EVERYTHING.
Bananas. Boomerangs. Big league pitchers. Brigitte Bardot. Yes, some things are meant to have curves. But the waistband of your britches? Here at Bonobos, we say indeed.
Because as you’ve probably noticed, when you take off that trusty old leather belt, there’s an arc to it – it has conformed to the natural contours of your waist. We’ve applied that same curve to our pants, so that they too match the shape of your body. The result? No bunching of fabric, a sleeker silhouette, and a generally superior fit.
Just throw on a pair of our Washed Chinos, Travel Jeans, or French Corders, and see the difference a little bend in the ol’ waistband can make. What’s in a curve? Everything. WHAT’S IN A CURVE? EVERYTHING.
Bananas. Boomerangs. Big league pitchers. Brigitte Bardot. Yes, some things are meant to have curves. But the waistband of your britches? Here at Bonobos, we say indeed.
Because as you’ve probably noticed, when you take off that trusty old leather belt, there’s an arc to it – it has conformed to the natural contours of your waist. We’ve applied that same curve to our pants, so that they too match the shape of your body. The result? No bunching of fabric, a sleeker silhouette, and a generally superior fit.
Just throw on a pair of our Washed Chinos, Travel Jeans, or French Corders, and see the difference a little bend in the ol’ waistband can make. What’s in a curve? Everything.

WHAT’S IN A CURVE? EVERYTHING.

Bananas. Boomerangs. Big league pitchers. Brigitte Bardot. Yes, some things are meant to have curves. But the waistband of your britches? Here at Bonobos, we say indeed.

Because as you’ve probably noticed, when you take off that trusty old leather belt, there’s an arc to it – it has conformed to the natural contours of your waist. We’ve applied that same curve to our pants, so that they too match the shape of your body. The result? No bunching of fabric, a sleeker silhouette, and a generally superior fit.

Just throw on a pair of our Washed Chinos, Travel Jeans, or French Corders, and see the difference a little bend in the ol’ waistband can make. What’s in a curve? Everything.

Source: bno.bs

 ·  16 notes
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