BONOBOS DENIM: WASH AND LEARN
For an American, jeans are the most basic staple there is. And you’d be hard-pressed to find a guy out there who doesn’t have at least a few pairs of favored indigo beauties on hand for when he needs them. Which is precisely why we go all out on our denim to make sure it lives up to that ideal of versatility, comfort, and the American spirit. We source our denim fabric from a mill in North Carolina called Cone® that’s been making heritage denim on traditional looms for more than a hundred years. But we don’t stop there. The secret to an authentic-feeling pair of jeans is also in the wash—the treatment given to the denim to create different levels of wear on the fabric. Here are a few of our most popular washes, and tips on how to wear them.