BONOBOS DENIM: WASH AND LEARN
For an American, jeans are the most basic staple there is. And you’d be hard-pressed to find a guy out there who doesn’t have at least a few pairs of favored indigo beauties on hand for when he needs them. Which is precisely why we go all out on our denim to make sure it lives up to that ideal of versatility, comfort, and the American spirit. We source our denim fabric from a mill in North Carolina called Cone® that’s been making heritage denim on traditional looms for more than a hundred years. But we don’t stop there. The secret to an authentic-feeling pair of jeans is also in the wash—the treatment given to the denim to create different levels of wear on the fabric. Here are a few of our most popular washes, and tips on how to wear them.
This is the closest you’ll generally get to raw indigo denim when it comes to finishes. And as a result, the darkness of the fabric means you can dress it up a little, especially when you go out at night. We like to pair our Flatiron Rinse Premium Denim with a blazer and Grenson dress shoes when we hit the town—it’s a really smart and simple look.
These types of washes let the denim’s true character come out, creating the feel of jeans that have been broken-in over time. For that reason, they go especially well with richer, more textured pieces. Heavier twill shirts and woolen tweed pair well in the cold, and lightweight linen shirts and herringbones are right for the heat. Our Broken-in Medium Wash Blue Jean and Premium Denim do the job nicely.
Full Bleach Wash:
Let’s just put it out there: these jeans make a statement, and a stylish one at that. But they’re not hard to pull off. These are perfect summertime jeans, and they match well with darker solids and stripes. And if you’re ever in doubt, you can’t go wrong with a navy shirt or sweater. We stick to our Premium Denim Selvage Full Bleach Wash for this, and have yet to be disappointed.
To see the full line of Bonobos denim, click here. And who knows? You might just find your next favorite pair.